Yellow journalism, in short, is biased opinion masquerading as objective fact.
Moreover, the practice of yellow journalism involved sensationalism,
and misleading images for the sole purpose of boosting newspaper sales
and exciting public opinion.
"Yellow journalism or the yellow press
is a type of journalism that presents little or no legitimate well-researched news
and instead uses eye-catching headlines to sell more newspapers.
Techniques may include exaggerations of news events,
scandal-mongering, or sensationalism.
By extension "Yellow Journalism" is used today as a pejorative to decry any journalism
that treats news in an unprofessional or unethical fashion.
Campbell (2001) defines Yellow Press newspapers as having...heavy reliance on unnamed sources,
and unabashed self-promotion.
Frank Luther Mott (1941) defines yellow journalism...:
...use of faked interviews, misleading headlines, pseudo-science,
and a parade of false learning from so-called experts"