Journalists should be honest, fair and courageous in gathering,
reporting and interpreting information.
— Test the accuracy of information from all sources
and exercise care to avoid inadvertent error.
Deliberate distortion is never permissible.
— Diligently seek out subjects of news stories
to give them the opportunity to respond to allegations of wrongdoing.
— Identify sources whenever feasible.
The public is entitled to as much information as possible on sources' reliability.
— Always question sources’ motives before promising anonymity.
Clarify conditions attached to any promise made in exchange for information.
...— Avoid misleading re-enactments or staged news events.
...— Never plagiarize.
— Tell the story of the diversity and magnitude of the human experience boldly,
even when it is unpopular to do so.
— Examine their own cultural values and avoid imposing those values on others.
— Avoid stereotyping by race, gender, age, religion, ethnicity, geography,
sexual orientation, disability, physical appearance or social status.
— Support the open exchange of views, even views they find repugnant.
— Give voice to the voiceless;
official and unofficial sources of information can be equally valid.
— Distinguish between advocacy and news reporting.
Analysis and commentary should be labeled and not misrepresent fact or context.
— Distinguish news from advertising and shun hybrids that blur the lines between the two.
— Recognize a special obligation to ensure that the public's business
is conducted in the open...
SPJ Code of Ethics