Showing posts with label Alternative Close. Show all posts
Showing posts with label Alternative Close. Show all posts

Saturday, January 21, 2012

Journalism Ethics: Should Amanda Lehmert use an "Alternative Close" to promote Greensboro's Performing Arts Center?

An alternative close
offers more than one alternative

The number of choices should be limited
between those supporting the questioner's ends:
two or three is preffered.

If there are too many alternatives,
including "No", or an undesired outcome of the salesperson,
the prospect may be faced with more complexity,
limiting the seller's ability to close.

"Coliseum advocates may have to work overtime
to convince city voters that the complex
needs a new $36 million performing arts center.

But first, they must contend with folks who support the idea
of a new theater but don’t want it built at the coliseum.

NEWSBUSTED at NEWSBUSTERS.ORG 2-18-2015